Logo Design Vs Branding. Find a design you love and change the colors, font and layout 3. A logo is a graphical element like an ideogram and/or a carefully arranged typeface that together forms a trademark or a brand.
A logo needs to serve two purposes — representing a brand’s identity and telling the audience what the brand is all about. Many people use logo and brand interchangeably, but this is wrong. When branding and graphic design are used properly, they can help streamline your marketing efforts.
Again, The Important Thing Here Is To Look At The Technical Differences From Icon Design.
But for most business owners, understanding the difference between the two is confusing at best. A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
While Logos, A Smart Website, And Branded Materials Are Important And Can Help You Grow Your Reputation, It’s Only A Small Part Of The Branding Process.
Logos or brand marks are a visual identity of any business, brand, or company. Fortunately, google is your friend, and learning the difference between a logo and a brand is as easy as an image search. Your brand identity is the visual representation of your company’s branding.
Let’s Use Nike As An Example And Consider The Differences Between A Logo And A Brand.
Some people think it means a new logo. Although this may be true, i haven’t seen any clarification of the differences. Communicate your message, your value, and benefits;
A Logo Is Not Your Brand, Nor Is It Your Identity.
A logo needs to serve two purposes — representing a brand’s identity and telling the audience what the brand is all about. Branding is a more holistic perspective of how your customers experience your company. And that’s only one tiny part of the branding puzzle!
Brand, Branding, And Brand Identity All Have Different Roles, That Together, Form A Perceived Image For A Business, Service Or Product.
There are practically countless variations and ways to think about logos and logo design. There has been some recent discussion on the web about this topic, about your logo not being your brand. And as a company that has “brand” in its very name, we spend a fair amount of time educating exactly what this word means.